Guidelines on how to use International Coach Federation (ICF) trademarks and logos
Members of ICF
A member of the ICF may use ICF’s logo in his/her personal marketing materials. A member of the ICF may refer to his/her membership and to having agreed to follow the ICF Ethical Guidelines.
An ICF membership is a personal membership. The company of the ICF member is not allowed to refer to the company as being a member of ICF nor that it using the ICF Ethical Guidelines.
ACC/PCC/MCC ICF Credentialed Coach
An ACC/PCC/MCC credentialed coach may use the ICF Credential logo for as long as their credential is valid. The ICF will update each member’s profile on Coachfederation.org with the correct credential status at all times.
An ACC/PCC/MCC credentialed coach who is not also an ICF member may use the credential logo for as long as their credential is valid, but is not allowed to make any other reference to ICF or the ethical guidelines of ICF.
Coach Training Organizations
Please note that ICF approves individual coach training programs rather than coach training schools. An organization may use the appropriate ICF program logo in their marketing efforts and materials when presenting, promoting or referring to a program that has been approved by the ICF.
The ICF is proud to offer coach training program approval, by which coach training programs submit to review and continuing oversight to demonstrate their commitment to the highest standards for curricula, the ICF-defined core competencies, faculty, structure, proficiency, and ethics to support excellence in the training of coaches.
ICF offers two types of approval for initial coach training:
In addition, the ICF also offers coach specific programs the opportunity to apply to become a:
ACTP
A coach training organization with an ACTP accredited program may use the ACTP logo when presenting the program. The organization may state the program can fulfill the coach training, mentor coaching, and examination requirements for an ACC or PCC credential, depending on the length of the program. It must be clearly stated that completion of the program will not automatically lead to an ICF Credential. The phrase ACC/PCC training may be used. A phrase like ACC/PCC certified or examined coach may not be accepted. This will be considered misleading as the training hours are only a part of the ACC/PCC credentialing process.
ACSTH
A coach training organization with an ACSTH approved program may use the ACSTH logo when presenting the program. The organization may state the program can fulfill the coach training requirement for an ACC or PCC credential depending on the length of the approved program. It must be clearly stated that the training will not automatically lead to a credential. It must also be clearly stated that graduates of an ACSTH must use a portfolio application for a credential, which includes an exam. The phrase ACC/PCC training may be used. The phrase ACC/PCC certified or examined coach will not be accepted. This will be considered misleading as the training hours are only a part of the ACC/PCC credentialing process.
Other organizations
Companies may use the ICF in their marketing in connection with employees who are members of the ICF, for instance in a CV presentation.
Companies may use the phrase "supports ICF” or “supports the 11 Core Competencies of the ICF”. Phrases and references to the ICF that may mislead the reader to believe that the company is attached to or approved by ICF are not allowed.
Other contexts
Phrases or references to the ICF that may lead the reader to believe that there is a connection to the ICF shall be approved by the ICF Chapter Board.